PROMOTIONAL
VIDEO PRODUCTION
FOR BUSINESS
PROFESSIONAL PROMO VIDEOS FOR COMPANIES THAT MEAN BUSINESS.
Every business has something worth saying. The problem is so do your competitors.
In a crowded, noisy market, the businesses that cut through aren’t necessarily the best.
They’re the ones who are communicating effectively. And right now, nothing communicates
as well as video.
But not all video is created equal.
Shaky self-shot content, cheap productions that don’t reflect your brand, or videos that
weren’t built around a clear goal – none of it moves the needle.
Promotional videos that actually work for business start with the right thinking, not just the
right camera.
That’s where Bear Island comes in.
WHAT MAKES PROMOTIONAL VIDEO ACTUALLY WORK?
A good promotional video isn’t just well shot. It’s well thought out.
The businesses that get the best ROI, are the ones that start with a clear objective, a clear audience, and a message built around what the audience wants to hear. Not just what the business wants to say.
The best branded promotional videos do three things well.
They grab attention quickly, because you’ve got three seconds before someone
scrolls past.
They communicate a clear, single message, because trying to say everything means people hear nothing.
And they tell the viewer what to do next, because without a clear call to action even the best-looking video is not going to achieve its goal.
Get those three things right and video becomes one of the most powerful tools in your marketing arsenal. It will drive brand awareness, generate leads, and convert the prospects who were almost ready to buy but needed one more reason.
BRAND FILMS
Your flagship video that tells the world who you are, what you stand for, and why you’re worth paying attention to.
PRODUCT
PROMOTION VIDEOS
Show your product at its best and why it’s the right choice for the people you’re trying to reach.
SERVICE
EXPLAINER VIDEOS
Turn a complex or intangible service into something your audience can understand and act on.
LAUNCH
CAMPAIGN VIDEOS
One chance to make a good first impression. We make sure your product or service launch lands
with impact.
SOCIAL MEDIA
MARKETING VIDEOS
Short, sharp, platform-ready content that’s built to grab attention and start a conversation with the right audience.
COMPANY
OVERVIEW VIDEOS
A clear, confident introduction to your business that works on your website, in pitches and across your
sales process.
BOOK A FREE DISCOVERY CALL
Great video starts with a great conversation. Book a free discovery call and let’s talk about what you need, what you’re trying to achieve, and how Bear Island Video can help you get there.
WHY CHOOSE BEAR ISLAND VIDEO FOR PROMOTIONAL VIDEO PRODUCTION
We’ve been making promotional content for some of the biggest brands in the world for over
a decade, so it’s fair to say we know what’s needed to make video content that converts.
The best-performing videos aren’t always the most elaborate ones; they’re those with the
clearest thinking behind them.
That commercial thinking, combined with high-quality production and a clear process from
start to finish, is what sets Bear Island apart.
THE PROCESS
Great promotional video starts with a clear plan.
From the first discovery call to filming, editing and final delivery, we manage every stage of
the production process.
discovery call
What do you want your video to say? Who needs to see it? And where will it have the most impact? We’ll help you answer these questions and agree the right direction from the start.
PRE-PRODUCTION
PLANNING
From concept, script and storyboard to shot list and schedule, we work
with you to lay the foundations
for your promotional video.
FILMING
We run the shoot from start to finish, whether that’s on location, at your premises, or in a studio. Our videographers take care of the lighting, sound and expert camera work.
VIDEO EDITING
You’ll receive a polished first cut built around your commercial objective, not just what looks good in the edit. Two rounds of amends are included as standard, with final files delivered in mthe formats you need.
PROMOTIONAL VIDEO EXPERIENCE ACROSS
A RANGE SECTORS.
We’ve made promotional content for businesses across a wide range of industries, from
corporate and B2B to technology, defence, manufacturing, and more.
A decade of commercial video production has seen us work in all kinds of environments. We understand what effective promotional video looks like for different sectors and audiences.
For example, a SaaS promotional video needs to work very differently from a hotel promotional video or an industrial marketing video. We know how to adapt without losing the commercial thinking and production quality that runs through everything we make.
Whatever your sector or objective, we create high-quality video designed to help you
achieve it.
READY TO GET THE WHEELS TURNING ON YOUR NEXT
PROMoTIONAL VIDEO?
Book a free discovery call and let’s talk about your project.
No commitment, no hard sell, no pressure.
what they’re saying about us.
Great promotional videos speak for themselves, but we’ll let people like you do the talking instead.
Here’s what some of the businesses and people we’ve worked with have to say about us.
We’ve had a fantastic experience working with
Bear Island Video.
They completely understood the brief from the outset and delivered exactly what we were looking for.
LYDIA MORRIS
Digital Content Producer, Royal Navy Museums
WHERE TO NEXT?
Whether you’re ready to talk about a project, want to explore what we do,
or just want to learn a bit more, there’s plenty to get into here.
CORPORATE
VIDEO PRODUCTION
Looking for video content that represents your business at its best?
TOP TIPS FROM
OUR EXPERTS
Short, straight-talking video advice from the edit suite to your screen.
GET THE LATEST
FROM OUR BLOG
Industry insight, practical advice, and the occasional opinion.
PROMOTIONAL VIDEOS – FAQS
More answers to your questions about our promotional videos answered here!
How long should a promotional video be?
It depends on where it’s going. If it’s for social media and designed to stop the scroll, 30 seconds maximum. If it’s for your website, then more like 60 seconds. If you’re playing it at an event in front of a crowd, then you can probably afford for it to be a little longer. We’ll help advise on the appropriate duration for your video during planning.
How do we know what type of promotional video we need?
That’s exactly what the discovery call is for. Most clients come to us knowing they need video but not knowing which type will work hardest for them. We ask the right questions about your objective, your audience, and where the content will live, and recommend the approach that makes most sense for your specific situation..
How do we get internal sign off for a video production budget?
Position it as a sales asset rather than a marketing cost. A promotional video that shortens your sales cycle, or converts warm prospects has a measurable commercial impact. We can help you build that case if you need it, it’s a conversation we’ve had before.
We know we want a company promo video but we don’t have any ideas? Is that a problem?
Not at all, coming up with the concept for the video is our job. All we need to know from you is the who, what, when, where and why of the project. If you’ve seen an example of a video you like the style of, share that with us too. It’s a great way of articulating things you like to us in a way we will immediately understand.
How much does a promotional video cost?
Please don’t roll your eyes – but it really does depend. Promotional video as a genre is pretty broad. It could includ filming across multiple global sites, or it could simply be a series of talking heads in London. It really just comes down to logistics. How many filming days, how many locations, how far those locations are etc. But these are all things we can discuss on the discovery call.
How long does it take to make a promotional video?
This will depend on a few factors. Such as; how many locations we need to film at and how many filming days we need etc. But generally speaking we aim to get projects wrapped up within 2-3 weeks from when filming is completed. If you have a specific deadline to hit or need a super fast turnaround, make sure you communicate that clearly to us in writing during the discovery call. We’ll be able to tell you if it’s achievable or not. We’d never commit to an unachievable deadline just to win the job.
WE’D LOVE TO HEAR FROM YOU.
Are you ready to get the ball rolling on your next promotional video project? Well,
we’d love to hear from you to discuss your project.
No hard sell, no pressure. Just a conversation about what you’re
trying to achieve and whether we’re the right fit to help you get there.
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