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CAN I FILM MY MARKETING VIDEO ON AN IPHONE?
It’s something we hear all the time: “Ah, it’s fine, we can just shoot this on an iPhone, right?” The honest answer? Sometimes, yeah. Modern smartphones shoot pretty decent video, and you can often get away with it if: It’s Not the Camera That Makes It Look Bad One of the biggest misconceptions in video…
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HOW LONG SHOULD A MARKETING VIDEO BE?
This is one of the most commonly asked questions we get. “What’s the ideal duration for our video”. Usually it’s a lot shorter than you might expect. the platform sets the clock Every platform has its own attention span, and fighting it just means your video gets skipped and your budget gets wasted. Here’s a…
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DO YOU NEED TO HIRE A VIDEO AGENCY?
DO YOU NEED TO HIRE A VIDEO AGENCY? Sometimes, yes. If you’re running a massive campaign with actors, multiple locations, big crews needed – a traditional agency earns its keep. Big teams, big scale, that’s exactly what they’re built for. MOST VIDEO ISN’T A CAMPAIGN, IT’S A TOOL. The content that does the day-to-day work…
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THE ONE QUESTION WE ALWAYS ASK
THE ONE QUESTION WE ALWAYS ASK BEFORE WE DO ANYTHING Before we do anything there’s always one question that we need to know more than any other. “What is the goal of the video?” DON’T SKIP THE DETAILS We’ve learned that skipping this question is how budgets get wasted. A video without a goal is…
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IS AI GOING TO REPLACE VIDEO PRODUCTION?
IS AI GOING TO REPLACE VIDEO PRODUCTION? It’s a fair question, and we’re going to answer it honestly rather than just dismissing it. AI in video production is already here and it’s now a part of how work gets made right now. The real question isn’t ‘whether AI belongs in the process’. It’s what it…
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HOW MUCH DOES A BUSINESS VIDEO COST?
HOW MUCH DOES A BUSINESS VIDEO COST? It’s the question every business asks and the one nobody wants to answer with a straight number. The truth is, that’s because there isn’t one. Corporate video cost depends entirely on what’s involved: how much planning goes in, how many days you’re filming, how long the edit takes,…
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CREATING VIDEO CONTENT FOR EVERY STAGE OF THE MARKETING FUNNEL
CREATING VIDEO CONTENT FOR EVERY STAGE OF THE MARKETING FUNNEL. The biggest mistake that a lot of companies make when it comes to video marketing, is that they use one video for everything. But different stages of the marketing funnel require different types of video content. Otherwise, it’s simply going to fail to do what…
VIDEO PRODUCTION INSIGHTS
Our tips for getting more from your video content, honest advice on production,
and a behind-the-scenes look at how we work.
No fluff, just useful content.